If you can get scheduled to be interviewed on a TV program, that can increase awareness and sales.
Become aware of what programs focus on restaurants in your city and even in your region or nationally.
In San Francisco, the show Check Please https://www.kqed.org/checkplease has always reviewed restaurants in the San Francisco Bay Area.
They decided to expand 2 hours south to Monterey. Cafe Fina was selected to be profiled on the show.
Not only was the restaurant review and interview terrific but the social media posts about it garnered tremendous interest and engagement.
The show has been repeated several times making it even more valuable.
PR Pays!
For more PR tips, go to the Brickman Blog page here.